Trademark and Branding Strategies for The University Technology Transfer Offices
Jointly hosted by OHEC, LES Thailand, and NSTDA
Date and Time: Monday August 7, 2017
Place: Main Auditorium 3rd Flr., Office of Higher Education Commission, Bangkok, Thailand
Program Schedule
| 8:30 – 9:00 | Registration |
| 9:00 – 9:20 | Opening Ceremony • Opening Ceremony by Dr. Aurasa Pavavimol, Deputy Secretary General, Office of Higher Education Commission • Opening Remarks by Alan Adcock, President of LES Thailand |
| 9:20 – 10:20 | Trademark and Branding Strategy before and after the launch of the products/services Speaker: Somboon Earterasarun, Partner, Tilleke & Gibbins |
| 10:20 – 10:30 | Q&A |
| 10:30 – 10:50 | Refreshment Break |
| 10:50 – 11:50 | Trademark Infringement and Passing off of Trademark: Case studies from Thailand Speaker: Nathapong Tongkaew, Partner, Domnern Somgiat & Boonma Law Office Ltd. |
| 11:50 – 12:00 | Q&A |
| 12:00 – 13:15 | Lunch |
| 13:15 – 14:15 | Sharing Experience of the Capacity Building of the TTO Personnel: A Case Study of WIPO and STRIDE projects in the Philippines Speaker: Dr. Richard Abendan, Research and Industry Partnerships Manager, STRIDE Program RTI International, the Philippines |
| 14:15 – 14:30 | Q&A |
| 14:30 – 14:50 | Refreshment Break |
| 14:50 – 15:30 | Lessons Learned from the University TTOs in the Philippines Speaker: Glenn Navarra Baticados, UPLB Technology Transfer Director, University of the Philippines at Los Banos |
| 15:30 – 15:50 | Q&A and what is the next steps between the Philippines, Thailand, and ASEAN? |
| 16:00 | Closing Remark |