Trademark and Branding Strategies for The University Technology Transfer Offices

Jointly hosted by OHEC, LES Thailand, and NSTDA

Date and Time: Monday August 7, 2017

Place: Main Auditorium 3rd Flr., Office of Higher Education Commission, Bangkok, Thailand

Program Schedule

8:30 – 9:00 Registration
9:00 – 9:20 Opening Ceremony
• Opening Ceremony by Dr. Aurasa Pavavimol, Deputy Secretary General, Office of Higher Education Commission
• Opening Remarks by Alan Adcock, President of LES Thailand
9:20 – 10:20 Trademark and Branding Strategy before and after the launch of the products/services
Speaker: Somboon Earterasarun, Partner, Tilleke & Gibbins
10:20 – 10:30 Q&A
10:30 – 10:50 Refreshment Break
10:50 – 11:50 Trademark Infringement and Passing off of Trademark: Case studies from Thailand

Speaker: Nathapong Tongkaew, Partner, Domnern Somgiat & Boonma Law Office Ltd.
11:50 – 12:00 Q&A
12:00 – 13:15 Lunch
13:15 – 14:15 Sharing Experience of the Capacity Building of the TTO Personnel: A Case Study of WIPO and STRIDE projects in the Philippines
Speaker: Dr. Richard Abendan, Research and Industry Partnerships Manager, STRIDE Program RTI International, the Philippines
14:15 – 14:30 Q&A
14:30 – 14:50 Refreshment Break
14:50 – 15:30 Lessons Learned from the University TTOs in the Philippines
Speaker: Glenn Navarra Baticados, UPLB Technology Transfer Director, University of the Philippines at Los Banos
15:30 – 15:50 Q&A and what is the next steps between the Philippines, Thailand, and ASEAN?
16:00 Closing Remark